Welcome to Strike & Techel,
a San Francisco firm that practices exclusively in the field of alcohol
beverage law.

We represent Wineries, Breweries & Distillers, Importers & Distributors and Retailers of all kinds. We provide expert counsel in areas such as Trademarks, Marketing & Promotions, Regulatory Actions and Licensing.


Suppliers and retailers generally own a number of different trademarks, including their company name and one—or often many—brand names. Strike & Techel can efficiently and effectively search for trademark availability and has successfully registered hundreds of trademarks for our clients. We also represent our clients in trademark oppositions and cancellation matters before the Trademark Trial and Appeal Board.