Welcome to Strike & Techel,
a San Francisco firm that practices exclusively in the field of alcohol
beverage law.

We represent Wineries, Breweries & Distillers, Importers & Distributors and Retailers of all kinds. We provide expert counsel in areas such as Trademarks, Marketing & Promotions, Regulatory Actions and Licensing.


The retailing of alcoholic beverages is one of the most heavily regulated (and mind-numbingly complicated) businesses in the U.S., requiring retailers to operate under proper licenses and comply with an arcane set of laws, regulations, local ordinances and other restrictions. We are experienced and knowledgeable in all the laws affecting retailers of alcoholic beverages and offer expert counsel in a wide variety of legal issues related to such.